Liverpool have agreed to sell striker Rickie Lambert to West Brom for £3 million, Goal understands.
Tony Pulis has been keen to add some firepower to his squad, and the England international will undergo a medical before agreeing a deal with the Baggies.
Lambert only joined the Reds from Southampton last summer, but struggled with the pressure of playing for his boyhood club as he scored just two Premier League goals.
His poor form coupled with Mario Balotelli’s disappointing performances and Daniel Sturridge’s injury problems has led Brendan Rodgers to supplement his strikeforce with the signings of Danny Ings and Christian Benteke this summer.
Divock Origi has also arrived having spent a year on loan with Lille, meaning Lambert has fallen down the pecking order at Anfield, while Balotelli, along with Roberto Firmino and Benteke, have been left out of the squad facing HJK in Helsinki on Saturday.
Lambert’s departure will see him vacate the club’s No.9 shirt, with Benteke likely to take his place and follow in the footsteps of the likes of Robbie Fowler and Fernando Torres in taking on the illustrious jersey.